Get more sales and calls straight from your website.
Add a price estimator to your website. Visitors answer a few questions about their job and see your real prices in a minute. More of them call, and every enquiry arrives with the job already described.
Customers want a price before they call
of homeowners are more likely to call an HVAC company that's open about pricing. Only 31% of contractors list prices online.
Source: ACHR News and myCLEARopinion homeowner survey, Dec 2024of homeowners are more likely to call a roofer who has pricing on their website.
Source: Roofing Contractor homeowner survey, 2026more likely to qualify a lead when you contact them within an hour of their online enquiry.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011Ready-made for 17 trades
What your customers see
A few clear questions, then a preliminary price or a comparison of your packages. Go on, click through it.
Try it as a customer would
Fictional business and sample prices. Preliminary estimate based on the answers; final pricing follows an assessment.
From your price sheet to your website in an afternoon
Pick your trade
Questions and packages for your kind of job, ready to edit.
Add your prices
Base prices, extras, rates per foot and a minimum job. Your numbers only.
Test real jobs
See exactly how each price was built before a customer ever does.
Publish and embed
Paste two lines into your website, or share a link. Done.
Built for how trade businesses actually price
Looks like your website
Fonts, colours, corners, answer styles and a ready-made look to start from. Or make it blend straight into your page.
Enquiries ready to quote
Answers, the option they liked and the exact price they saw.
Honest about unknowns
“I don't know” becomes a range, never a guess.
See what sells
Visits, prices shown and enquiries, day by day.
Sends to your tools
Email alerts, spreadsheets, or Zapier into your CRM.
Your first call starts with the facts
No more “how much for a roof?” emails with nothing to go on. Every enquiry carries what they told you and what they were shown.
- Your own inbox, notes and statuses
- Email alerts and spreadsheet export
- Contact details are optional, and never sold or shared
- Fence material
- Cedar
- Solid fence length (excluding gates)
- 120 ft
- Number of standard gates
- 2
- Remove existing fence?
- Yes
- Terrain
- Sloped
Fictional example. Your estimator decides whether to ask for contact details.
More calls start with a price on your website.
Your first estimator is free, for as long as you like, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.
Common questions
Anything else? Read all questions or contact us.
Do I need to know programming?
No. You build the estimator with forms: questions, answer options, your prices and packages. No code or formulas to write.
Where do the prices come from?
From you. Templates start with clearly marked sample prices, and you can't publish until you've replaced or confirmed them. We never use industry averages in your estimator.
Is the estimate a binding quote?
No. Customers see a preliminary estimate or range based on their answers and your prices, with your assumptions. Final pricing follows your normal assessment.
What happens when a customer doesn't know an answer?
You choose for each question: show a price range, use a stated assumption, or ask for an on-site assessment. A missing answer is never treated as zero or the cheapest option.