For pool and hot tub companies
More pool openings booked, straight from your website
Put a pool opening and closing estimator on your website. Pool owners pick the service, describe their pool, cover and water, and see your packages with real prices in about a minute. You get the call, with the job already described, even in your busiest weeks.
Customers want a price before they call
of homeowners start their search for a home service provider online.
Source: Scorpion State of Home Services Marketing Report (all home services), Feb 2026of homeowners look for more quotes when a price comes in higher than they expected.
Source: Housecall Pro, State of Home Service Spending (all home services), May 2026more likely to qualify a lead when you contact them within an hour of their online enquiry.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011Turn website visitors into booked pool visits
More calls from the same website
Pool owners who can see a price are more likely to call. Your estimator turns a quick look at your site into a booked opening.
Fewer pricing calls in spring
Owners price their own opening or closing, so your office spends the busy weeks booking work instead of answering the same question.
Estimates while your crews are out
Owners plan pool season in the evening. Your website prices the job then, and the enquiry is waiting in the morning.
Enquiries ready to schedule
Service, pool type and size, cover, water condition and the package they picked arrive with every enquiry.
Sell the full-service package
Packages side by side make the chemical kit and the hot tub add-on easy to see, so more owners choose the complete service.
Your prices, your rules
Your service prices, size adjustments and packages. Leaks, damaged covers and equipment problems stay with your crew instead of a guess.
Estimators for every pool and hot tub job you sell
Start with the ready-made pool opening and closing template, then add estimators for the other work you do.
Pool opening and closing
Service, pool type and size, cover, water condition, start-up chemical kit and a hot tub add-on.
Weekly pool maintenance
A price per visit by pool size, with the number of weeks and chemicals included or extra.
Hot tub servicing
Drain, clean and refill visits, with filter changes and a cover replacement by size.
Liner replacement
Priced by pool shape and size, with steps and wall repairs as extras and odd shapes sent to an assessment.
Pumps, filters and heaters
Standard, efficient and premium equipment side by side, with removal of the old unit.
Safety covers
Price per square foot of cover with anchors, and a minimum charge for small pools.
The pool estimator, as your customers see it
Service, pool type, size (with “I don't know”), cover, water condition at opening (with “I don't know”), start-up chemical kit and a hot tub add-on.
Try it as a customer would
Fictional business and sample prices. Preliminary estimate based on the answers; final pricing follows an assessment.
What you control
- Service prices for opening, closing or both, by pool type and package.
- Pool size as a percentage of the service charge only.
- Safety covers and hot tubs charged per visit.
- Water condition charges, asked only for openings.
- Package inclusions such as a start-up chemical kit, never charged twice.
What stays with your crew
Pool size and water condition are the owner's description. Equipment problems, leaks and damaged covers show up on the day. The estimate states its assumptions and isn't a booking.
What your office receives
When you choose to collect contact details, the enquiry includes the service, pool type and size, cover, water condition and the package price the customer saw.
- Which service do you need?
- Spring opening
- Pool type
- Inground
- Pool size
- Medium
- What cover does the pool have?
- Safety cover anchored to the deck
- What does the water look like under the cover?
- Cloudy
- Would you like a start-up chemical kit?
- Yes
- Should we service a hot tub at the same visit?
- No
Fictional example. Your estimator decides whether to ask for contact details.
Pool and hot tub questions
What if the owner doesn't know their pool size?
The template prices a medium pool and tells the customer you'll confirm the size. You can change the assumed size.
How are green pools handled?
Cloudy and green water each add your clean-up charge at opening. If the owner can't check under the cover, the estimate shows a range from clear to green.
Can I sell opening and closing together?
Yes. “Both” has its own price, so you can offer a better rate than two separate visits. Safety covers and hot tubs are charged for each visit.
Does it book the visit?
No. The estimator shows prices and can collect contact details. Your office confirms the date.
Getting it on your website
Build, test and publish your first estimator free, for as long as you like. Unlimited estimators are $35 a month in the US or $45 CAD in Canada (pricing). Add it to your website with a short embed code, or share a hosted link.
More pool calls start with a price on your website.
Your first estimator is free on your website, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.