Everything you need to sell from your website
Build an estimator with your own questions and prices, make it look like your website, and put it where your customers already are. Everything works with your own numbers and wording. No formulas and no code.
Built for how trade businesses actually price
Looks like your website
Fonts, colours, corners, answer styles and a ready-made look to start from. Or make it blend straight into your page.
Enquiries ready to quote
Answers, the option they liked and the exact price they saw.
Honest about unknowns
“I don't know” becomes a range, never a guess.
See what sells
Visits, prices shown and enquiries, day by day.
Sends to your tools
Email alerts, spreadsheets, or Zapier into your CRM.
Customers want a price before they call
of homeowners are more likely to call an HVAC company that's open about pricing. Only 31% of contractors list prices online.
Source: ACHR News and myCLEARopinion homeowner survey, Dec 2024of homeowners are more likely to call a roofer who has pricing on their website.
Source: Roofing Contractor homeowner survey, 2026more likely to qualify a lead when you contact them within an hour of their online enquiry.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011Your questions, your prices
Questions you write
Choices, yes/no, numbers and measurements (feet, metres, square feet, length × width). Show a question only when an earlier answer calls for it.
Your own pricing rules
Base prices, fixed extras, rates per foot or square foot, and percentages of the items you name, so nothing compounds by accident.
Good, better, best
One price or up to six packages side by side, with what each one includes marked as included instead of charged twice.
Honest “I don't know”
A range, a stated assumption or an assessment request, your choice per question. Jobs that always need a visit go straight to one.
Price library
Keep your rates in one place and reuse them across estimators. Change a price once and see everywhere it's used.
Templates for 17 trades
Ready-made questions, packages and sample prices for your trade, with picture answers where they help. Replace the sample prices and you're set.
Looks like your website
Your design
Start from a ready-made look, then set fonts, colours, corners, answer style, box, width and text size, with your logo.
Readability checks
Colours are checked as you go so text and buttons stay easy to read, and the estimator works well on phones.
On your website in minutes
Embed code
Paste two lines into any website that accepts HTML. The estimator sizes itself to fit and can blend into your page.
Hosted link
Every estimator has its own web address for websites that don't allow code, emails, ads and social posts.
Versions and testing
Test known jobs privately, then publish a version. Customers part-way through keep their prices, and you can switch back any time.
Enquiries ready to quote
Enquiry inbox
Every enquiry arrives with the customer's answers and the exact estimate they saw. Track status, add notes, export to a spreadsheet.
In-person quote booking
Customers can pick a day for you to come and quote, from the days you choose. You call to confirm a time.
Email alerts and copies
An email to you for each new enquiry, and an emailed copy for customers who ask. Or they print or save it as a PDF.
Send leads to your tools
Post each new or updated enquiry to Zapier or your CRM with a signed webhook, with retries and a delivery history.
Analytics
Visits, estimates started and finished, prices shown and enquiries, day by day, with the packages people are most interested in.
Your team
Invite editors and lead handlers with the right access, and let editors publish if you want them to.
Turn your price sheet into enquiries.
Your first estimator is free on your website, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.