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For solar installers

More solar consultations, straight from your website

Put a solar estimator on your website. Homeowners enter a system size, describe their roof, shade and electrical panel, and see your packages with real prices before incentives in about a minute. You get the enquiry with the system already described.

Your prices, not averages First estimator free No code
What the research says

Customers want a price before they call

56%

of consumers say transparent pricing is the number one factor in building trust when buying solar.

Source: Aurora Solar consumer survey, Aug 2025
97%

of homeowners expect transparent pricing before they commit to a home service provider.

Source: Housecall Pro homeowner survey (all home services), via Contractor Magazine, Dec 2025
7×

more likely to qualify a lead when you contact them within an hour of their online enquiry.

Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011
Why solar installers add an estimator

Turn website visitors into solar consultations

More consultations from the same website

Homeowners who can see a system price are more likely to get in touch. Your estimator turns a curious visit into an enquiry.

Fewer wasted site assessments

People see your installed price first, so the ones who book already know solar fits their budget.

Estimates while you're installing

Homeowners research solar in the evening. Your website prices a system then, and the enquiry is waiting in the morning.

Enquiries ready to quote

System size, roof type, storeys, shade, panel size, battery choice and the package they liked arrive with every lead.

Sell the battery and the better system

Packages side by side make the premium system and battery storage easy to compare, so more people choose them.

Your prices, your rules

Your rates per kW, your design and permit charge and your packages. Tile roofs and heavy shade go to an assessment instead of a guess.

What you can build

Estimators for every solar job you sell

Start with the ready-made solar installation template, then add estimators for the other work you do.

Template ready

Solar installation

Rates per kW by package, roof type, shade, storeys, panel upgrade and battery storage.

Build your own

Battery storage

Add a battery to an existing system, priced by capacity, with a panel upgrade if needed.

Build your own

Ground-mounted arrays

A rate per kW for ground mounts, with trenching priced per foot to the house.

Build your own

EV chargers

Level 2 chargers with installation, wire run per foot and a panel upgrade option.

Build your own

System expansion

Add panels to an existing system by kW, with an assessment when the inverter needs replacing.

Build your own

Panel cleaning and inspection

A price per panel with a minimum visit charge and an annual inspection package.

Try it

The solar estimator, as your customers see it

System size in kW (with “I don't know”), roof type, building height, shade (with “I don't know”), electrical panel size (with “I don't know”), and battery storage.

Try it as a customer would

Sunward Solar (sample business) Sample result: 8 kW system on a two-storey asphalt shingle roof with some shade, 200 A panel, no battery Before tax
Standard panels $22,900 CAD
Design, permits and grid connection · $3,500 Panels, inverter and racking installed (per kW) · $18,400 Panel optimizers for partial shade (per kW) · $960
Premium panels $25,900 CAD
Design, permits and grid connection · $3,500 Panels, inverter and racking installed (per kW) · $22,400 Panel optimizers for partial shade (per kW) · included

Fictional business and sample prices. Preliminary estimate based on the answers; final pricing follows an assessment.

What you control

  • Installed rates per kW for each package, plus your design, permit and connection charge.
  • Roof types: extra racking for flat roofs, and an assessment for tile.
  • Inclusions, so optimizers in your premium package aren't charged twice for partial shade.
  • Add-ons for battery storage, panel upgrades and tall buildings.
  • Assessment stops for heavy shade and for customers who don't know what size they need.

What stays with your site assessment

The estimator doesn't model energy production, roof structure or utility rules. Incentives, rebates and tax credits are not included in the prices. The estimate states its assumptions, and your assessment sets the final design and price.

What your office receives

When you choose to collect contact details, the enquiry includes the system size, roof type, shade, panel answer, battery choice and the package price the customer saw.

Jordan Sample
Rooftop solar installation · Sunward Solar (sample business)
New · sample
Estimate shown
Standard panels · $22,900 CAD
Requested
An on-site assessment · prefers email
System size (kW)
8
Roof type
Asphalt shingle
Building height
2 storeys
Shade on the roof where the panels would go
Some, for part of the day
Electrical panel size
200 A or more
Add battery storage?
No

Fictional example. Your estimator decides whether to ask for contact details.

Solar questions

What if the homeowner doesn't know what size system they need?

They can choose “I don't know”. The template then asks for an assessment so you can size the system from their electricity bills, rather than guessing.

Are incentives and rebates included?

No. The estimator shows your installed price before any incentives, rebates or tax credits, and the template's introduction says so. Programs change and depend on the customer, so your team confirms them.

Can I price tile or flat roofs?

The template adds a per-kW racking charge for flat roofs and sends tile roofs to an assessment. You choose which roof types to price and which need a visit.

How is shade handled?

Partial shade adds optimizers per kW, except in the premium package where they're included. Heavy shade goes to an assessment. If the customer isn't sure, the estimate shows a range.

Getting it on your website

Build, test and publish your first estimator free, for as long as you like. Unlimited estimators are $35 a month in the US or $45 CAD in Canada (pricing). Add it to your website with a short embed code, or share a hosted link.

More solar enquiries start with a price on your website.

Your first estimator is free on your website, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.