For flooring contractors
More flooring jobs, straight from your website
Put a flooring estimator on your website. Homeowners choose laminate, vinyl plank or hardwood, enter their floor area and see your packages with real prices in about a minute. You get the call, with the room already measured and the material picked.
Customers want a price before they call
of flooring shoppers in a Shaw study said pricing is the most important feature of a flooring retailer's website.
Source: Floor Focus, Shaw consumer study, March 2023of homeowners get more than one bid before hiring.
Source: ArcSite and ResearchScape homeowner survey (all home services), Jan 2022more likely to qualify a lead when you contact them within an hour of their online enquiry.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011Turn website visitors into flooring jobs
More calls from the same website
Homeowners comparing floors want a number. When they can see your price for their room, more of them call you instead of the next installer.
Fewer wasted measure visits
People see your real prices first, so the ones who book a measure already know hardwood or vinyl plank fits their budget.
Estimates while you're installing
Your website prices floors at night and on weekends, and the enquiry is waiting when you finish the job you're on.
Enquiries ready to quote
Floor area, material, the floor coming out, subfloor condition, stairs and the package they liked arrive with every lead.
Sell the better floor
Packages side by side make the step up to a better material, underlay or baseboards easy to see, so more people choose it.
Your prices, your rules
Your rates per square foot, your minimum job and your packages. Floors you don't price go to an assessment instead of a guess.
Estimators for every flooring job you sell
Start with the ready-made flooring installation template, then add estimators for the other work you do.
Flooring installation
Rates per square foot by material and package, removal by floor type, levelling, stairs and baseboards.
Hardwood refinishing
Sand and refinish priced per square foot, with stain colours, extra coats and stair treads as add-ons.
Tile floors and backsplashes
Tile priced by area and tile size, with removal, heated floor mats and a minimum job.
Carpet replacement
Carpet and underlay by grade and area, with furniture moving, stairs and old carpet removal.
Basement subfloor and flooring
A subfloor system plus finished floor by area, with “I don't know” on moisture sending it to a visit.
Stair renovation
Price per stair to cap or replace treads and risers, with railings and spindles as extras.
The flooring estimator, as your customers see it
Material, floor area (with “I don't know”), the floor being removed, subfloor condition, stairs and new baseboards.
Try it as a customer would
Fictional business and sample prices. Preliminary estimate based on the answers; final pricing follows an assessment.
What you control
- Installed rates per square foot for each material and package, including underlay, trim and waste.
- Removal priced by the type of floor coming out.
- Levelling as an allowance per square foot when the subfloor isn't flat.
- Stairs and baseboards priced each and per foot, set per package.
- Older vinyl that may need testing goes straight to an assessment.
What stays with your visit
Floor area is the customer's measurement, and what's under the old floor can't be seen until it's lifted. The estimate states its assumptions, and your visit confirms the subfloor, moisture and final price.
What your office receives
When you choose to collect contact details, the enquiry includes the area, material, existing floor, stairs and the package price the customer saw.
- New flooring material
- Luxury vinyl plank
- Floor area to cover
- 600 sqft
- What's on the floor now?
- Carpet
- Is the floor underneath level and solid?
- Yes, it seems level and solid
- Number of stairs to cover
- 12
- Do you want new baseboards?
- Yes
- Approximate baseboard length
- 180 ft
Fictional example. Your estimator decides whether to ask for contact details.
Flooring questions
What if the homeowner doesn't know the floor area?
The question explains how to measure and accepts square metres. If they still don't know, the estimate asks for an assessment instead of guessing a size.
Where does waste go?
The template's rates per square foot include waste, so customers enter the actual floor area. If you prefer a separate waste item, lower your rates to match.
What if they don't know whether the subfloor is level?
The template shows a range from no levelling to your levelling allowance, and the result says the subfloor condition isn't confirmed.
Can I price stairs differently by material?
Yes. The template uses one price per stair for each package. You can add a stair price for each material, the same way the material rates work.
Getting it on your website
Build, test and publish your first estimator free, for as long as you like. Unlimited estimators are $35 a month in the US or $45 CAD in Canada (pricing). Add it to your website with a short embed code, or share a hosted link.
More flooring calls start with a price on your website.
Your first estimator is free on your website, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.