For plumbers
More plumbing calls, straight from your website
Put a hot water tank estimator on your website. Homeowners choose gas or electric, pick a tank size and see your packages with real prices in about a minute, even when your office is closed. You get the call, with the job already described.
Customers want a price before they call
of homeowners start their search for a home service provider online.
Source: Scorpion State of Home Services Marketing Report (all home services), Feb 2026of homeowners look for more quotes when a price comes in higher than they expected.
Source: Housecall Pro, State of Home Service Spending (all home services), May 2026more likely to qualify a lead when you contact them within an hour of their online enquiry.
Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011Turn website visitors into plumbing jobs
More calls from the same website
A homeowner with a leaking tank wants to know the cost now. When your website shows it, they call you instead of searching on.
Fewer price-shopping calls
People see your real prices first, so the ones who call are ready to book, not just asking what a tank costs.
Estimates after the office closes
Tanks fail in the evening and on weekends. Your website gives a price then, and the enquiry is waiting in the morning.
Enquiries ready to quote
Fuel type, tank size, location, venting answers and the package they liked arrive with every lead, so the callback is short.
Sell the better package
A longer warranty or better coverage side by side with the basic install makes the upgrade easy to see, so more people choose it.
Your prices, your rules
Your installed prices, your add-ons and your packages. Tankless conversions and odd locations go to an assessment instead of a guess.
Estimators for every plumbing job you sell
Start with the ready-made hot water tank template, then add estimators for the other work you do.
Hot water tank replacement
Gas and electric tanks by size, two packages, venting and location add-ons, removal and extras.
Fixture replacements
Toilets, faucets and sinks priced each, with your rates for removal, shut-off valves and supply lines.
Sump pumps
New or replacement pumps by type, with battery backup, check valves and a pit liner as extras.
Water softeners and filtration
Softeners and whole-home filters by package, with a bypass, drain line and installation minimum.
Backwater valves
A fixed installed price by package, with “I don't know” on the drain line sending it to a visit.
Repiping
Defined repiping scopes priced per fixture or per bathroom, with access and wall patching as add-ons.
The hot water tank estimator, as your customers see it
Like-for-like or tankless, fuel type, tank size (with “I don't know”), location, venting for gas tanks, removal, and extras.
Try it as a customer would
Fictional business and sample prices. Preliminary estimate based on the answers; final pricing follows an assessment.
What you control
- Installed prices for each fuel type and tank size, per package.
- Packages that differ in ways that matter, such as tank warranty and workmanship coverage.
- Inclusions, so removal and disposal in your premium package isn't charged twice.
- Add-ons for attic installs, power venting, expansion tanks and drain pans.
- Assessment stops for tankless conversions and unusual locations.
What stays with your plumber
The estimator doesn't decide whether an installation is safe or meets code, and it doesn't diagnose leaks or add permit costs you haven't set. Emergency service stays with your usual phone line.
What your office receives
When you choose to collect contact details, the enquiry includes the fuel, tank size, location, venting answers and the package price the customer saw.
- What are you looking for?
- Replace my tank with a similar tank
- How is your water heated now?
- Natural gas
- Tank size
- 50 gallons
- Where is the tank?
- Basement or utility room
- How is the gas tank vented?
- Through a chimney or metal flue
- Should we remove and dispose of the old tank?
- Yes
Fictional example. Your estimator decides whether to ask for contact details.
Plumbing questions
What if the homeowner doesn't know the tank size?
The template prices a stated 50-gallon assumption and tells the customer you'll confirm the size. You can change that to a range or an assessment.
Can I quote tankless water heaters?
The template sends tankless conversions to an assessment because they depend on gas, venting and electrical. You can price them yourself once you've set up the scenarios you support.
Can I offer only one package?
Yes. Use a single package and show one price or range. Don't add packages just to fill the screen.
What if the fuel type is unknown?
The template asks for an assessment rather than guessing gas or electric.
Getting it on your website
Build, test and publish your first estimator free, for as long as you like. Unlimited estimators are $35 a month in the US or $45 CAD in Canada (pricing). Add it to your website with a short embed code, or share a hosted link.
More plumbing calls start with a price on your website.
Your first estimator is free on your website, with everything included. Unlimited estimators are $35 a month in the US or $45 CAD in Canada.